Fintech · Brand & UI
Aurea Hub
The Client
Aurea is a Milan fintech building EU-native infrastructure for on-chain finance. It sells to banks, neobanks, fintechs, merchants and payment providers: white-label wallets, card programmes, multicurrency accounts, cross-border payments over SEPA Instant and stablecoin rails, tokenised real-world assets and yield vaults — delivered as composable API modules with KYC, AML and MiCA compliance handled at platform level.
My Contribution
I am responsible for digital communication and marketing strategy at Aurea.
The principal difficulty is one of comprehension: the product rests on concepts, custody, stablecoin rails, decentralised finance, that a substantial part of the audience cannot define with confidence. Communication that leads with the technology loses that audience at the first sentence.
I therefore placed financial education at the centre of the strategy, explaining the mechanics before presenting the product, in a register accessible to those approaching the sector for the first time without being reductive for those already active within it. Around this I manage the social channels, design and maintain the website, and run multi-channel campaigns focused on lead generation, app downloads and audience growth.
SKILLS
Core capabilities shaped around the project outcome.