Digital Marketing
ALLData
The Client
ALL Data is an Italian distributor of test and measurement instruments and electronic components, in business since 1980. Its catalogue covers oscilloscopes, function generators, spectrum analysers, multimeters, power supplies and data acquisition systems, sold to industrial buyers alongside pre-sales consulting, installation, training and after-sales support.
My Contribution
I am responsible for the development and optimisation of the ALL Data e-commerce platform. The central challenge of the project is scale: a catalogue of several thousand technical references, serving buyers who arrive with a specific component already identified.
The work is therefore structural. It covers the reorganisation of the site architecture, the reduction of the load that compromises page speed, and the shortening of the path between search and purchase, decisive factors for a professional buyer operating under time constraints. A dedicated SEO phase, aimed at making the breadth of the catalogue visible on search, is planned as the following stage.
SKILLS
Core capabilities shaped around the project outcome.