Moda
Sanvenero
The Client
Sanvenero is an Italian tailoring house established in 1880. It produces made-to-measure suits, jackets, trousers, shirts, coats, knitwear, denim and formalwear for men, and women's tailoring through the Madame line, using fabrics from Loro Piana, Zegna and Carlo Barbera. The company runs three ateliers: two in Milan, Missori and Sforza, and one in Savona.
My Contribution
I handle marketing for Sanvenero end to end: Meta Ads campaigns, Google Ads monitoring, social media management and events.
The objective is new clients for the sales team. So the work is built around getting the right person through the door of the right atelier: campaigns aimed at people planning a wedding or a ceremony months in advance, search spend concentrated on Milan and Savona intent, content that shows fabric and construction rather than finished product shots, and events that turn a follower into a fitting.
SKILLS
Core capabilities shaped around the project outcome.
