Social & Content
Guzzerie
The Client
Guzzerie is a Milan brand that designs and sells illustrated posters of iconic dishes, cocktails, wines, coffee and regional Italian specialities, printed on recycled paper. The catalogue extends to kitchen textiles and accessories, tea towels, pot holders, coasters, placemats and frames, and the store sells across Europe in four languages. Guzzerie also produces custom artwork for food and hospitality brands, including work for Enrico Bartolini, Benedetta Parodi, Balocco and Rocket Espresso.
My Contribution
I managed the social media strategy, beginning with channels that had fallen inactive.
The commercial dynamic of the store determined the approach. With prints starting at €9.90, margin is built on multi-item baskets rather than single purchases. Content was therefore designed to present the posters as a composition within a furnished interior, rather than as individual products in isolation.
To sustain this across a catalogue that expands continuously, I used AI tools to generate realistic room settings and architectural mockups, producing environmental imagery that would otherwise have required a dedicated photo shoot for every new print.
SKILLS
Core capabilities shaped around the project outcome.
